Friday, August 15, 2014

Cookery shows good for gadget business


London - Inspired by the likes of The Great British Bake Off and MasterChef, Britons have been splashing out on expensive kitchen gadgets.


Britons have spent more than £1-billion on coffee machines, juicers, bread makers and the like in last year.


British kitchens are now home to some 163 million such devices, say researchers. Around 36 million were bought over the last 12 months


The research by shopping website bespoke offers, part of Barclaycard, found many of the devices are linked to efforts to eat healthier food.


More than a quarter of those questioned own a steamer, around 23 percent have a juicer while 16 percent own a smoothie maker. However, 1.6 million less healthy households have an ice cream maker, with 930 000 owning a popcorn machine and 70 000 a candy floss maker.


Rather less surprising is the fact that more than 80 percent of households own a kettle and 77 percent a toaster.


David Herrick of bespoke offers, said: 'It's great to see that so many of us are cooking and baking up a storm.'


Kitchen gadgets are clearly an integral requirement of the modern kitchen, helping keen chefs avoid 'soggy bottoms' and become star bakers.


'As a nation we all have different culinary desires, from the health conscious smoothie lover, to the sweet toothed cupcake baker, and at bespoke offers we have a fantastic range of great value kitchen gadgets to guarantee everyone their perfect match.'


The poll of 2 000 adults found nine million Britons have been inspired to cook by watching The Great British Bake Off which kicks off the fifth series on BBC One.


Some seven million cookery fans have been glued to BBC One's MasterChef while six million tuned into Jamie Oliver's Money Saving Meals on Channel 4.


The research found among Bake Off fans, when it comes to the judges Mary Berry beats Paul Hollywood in the popularity stakes.


The 79-year-old pulled six per cent of the votes for 'inspirational chef' beating silver fox Hollywood, 47, who only managed two percent.


Both were beaten by Jamie Oliver who took the crown with more than 16 percent favouring his cheeky style.


He is followed by the Nigella Lawson, 54, and Gordon Ramsay, 47, who each managed six per cent of the vote.


Delia Smith, 73, and Heston Blumenthal, 48, were both off the menu receiving just five percent combined.


The top ten most desired kitchen gadgets according to the survey were:


1 Microwave


2 Kettle


3 Toaster


4 Coffee machine


5 Bread maker


6 Slow cooker


7 George Foreman Grill


8 Juicer


9 Smoothie maker


10 Candy floss machine. - Daily Mail


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