The wrinkle is a line around the neck and chin which is caused by looking down at handheld devices and computers every day
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Having the latest gadgets may make us feel good but they are giving us a 'tech neck' apparently.
Brits chatting away on clever smart phones and sleek tablets are forcing a new breed of wrinkle to appear.
Throughout our busy lives the furrowed brow, laughter lines and crows' feet are not the only expression to have an effect on the face.
The 'tech neck' is a line around the neck and chin which is caused by looking down at handheld devices and computers every day.
The bizarre latest face furrow was identified after a surge of neck-related enquiries for non-surgical, knife-free face-lifts by the company CACI.
Loose Women panelist Carol McGiffin revealed in Closer magazine last year that the CACI procedure was responsible for her new youthful look.
The handheld device strengthens the neck muscles and firms the jawline, so the 'tech neck' may only cause some worry wrinkles for a short time.
Dean Nathanson, Managing Director of CACI international, said: 'We noticed a surge in enquiries for our product, specifically to combat lines around the neck area.
'We've identified a correlation between the rise of technology in recent years and the growth of the 'tech neck'.
'So whilst there is little chance of the nation giving up technology, at least we can help people reduce wrinkles and keep their chin up!'
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