Unlike a lot of other gadgets and gizmos that promise to capture 360° panoramic videos and stills photos, the Eye Mirror has been designed to work with the owner's existing kit -- whether a Go Pro action camera, a camcorder, a DSLR or point and shoot camera -- rather than as an expensive standalone borderline novelty item.
Despite being an extension it's still expensive at $195 but no more so than an additional lens for a decent DSLR. Simply attach directly (or via an adaptor for point and shoot digital cameras), point upwards and hit the shutter release.
The Eye Mirror is capable of capturing a 3020x3020 pixel resolution at 22 Frames Per Second and can even be ordered with a waterproof housing for extreme athletes and underwater shooting.
The resulting images and videos can be viewed on a computer or on a mobile device and are interactive. You can pan around the images and, of course, share them via social media.
The Eye Mirror launched a fundraising campaign on Kickstarter earlier this month and has already managed to surpass its initial £14 000 ($23 000) target meaning that the first examples will be shipped to their backers in February.
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