PLYMOUTH is the capital of savvy gadget and technology buyers, according to a new survey.
City shoppers spend an average of 60 minutes comparing prices on electrical goods - 16 minutes longer than the national average.
That is according to price comparison website Give as you Live, which commissioned a survey into shopping habits.
Plymouth people also spend longer than most browsing home appliances, travel deals, health and beauty products, toys and DIY good.
In fact, according to the study, the only thing city many people spend less time choosing as shoppers in other areas do is entertainment such as CDs and DVDs.
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